PATRICIA ORDOÑEZ

Early bird gets the... better design?

Exaum - Investor Pitch Deck Design

Category:

Pitch deck design

Client:

Exaum

Duration:

1 day

When a founder needed their investor pitch deck transformed overnight, I had half a day to turn data-heavy slides into a persuasive visual story—and then troubleshoot a last-minute technical crisis hours before the meeting.

Challenge

A startup founder reached out with a 20-slide investor deck that was dense with data but visually flat. They had a logo and basic colors, but no cohesive brand system. With their pitch meeting the next morning, they needed a complete visual overhaul in a half-day design sprint that would capture investor attention and communicate credibility fast.

Solution

I built a foundational style guide from scratch and redesigned the entire deck in Google Slides, prioritizing information hierarchy to ensure the most critical data stood out. When a typography glitch surfaced the morning of their pitch, I jumped on a shared screen and manually fixed every slide in real-time. The result was a polished, boardroom-ready deck delivered with minutes to spare.

key features

  • 20-slide pitch deck transformation in half-day sprint

  • Custom style guide created from logo + colors only

  • Strategic information hierarchy for investor impact

  • Last-minute technical rescue via live troubleshooting

  • Google Slides format for easy client editing

impact

The founder walked into their investor meeting confident, prepared, and with a deck that looked as professional as their vision. This project proved that great design isn't just about aesthetics—it's about reliability when it matters most.

  • Let's build something worth showing off Let's build something worth showing off

Whether it's a one-week sprint or a full redesign, let's make it happen.

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