La Pera ELE
Category:
Brand & Web Design
Client:
Ana de la Hera
Duration:
1 week
Challenge
Ana needed a brand and digital platform that could grow with her business — starting from scratch with a warm, professional identity and a WordPress site for digital product sales, then evolving as her focus shifted toward Erasmus students and language exam prep. Rising hosting costs and platform limitations made her existing setup unsustainable.
Solution
Designed a soft, pear-themed brand identity: logo, color palette, typography, and visual language Built initial WordPress site integrated with Gumroad for digital product sales Migrated the full site to Framer during a focused VIP Day, cutting annual hosting costs Redesigned homepage to reflect her updated niche and messaging Delivered consistent brand assets across website, Instagram, and teaching materials
impact
Live Framer site at laperaele.com — faster, more flexible, lower cost Ana confidently manages the platform independently Consistent brand presence across all touchpoints Ongoing client relationship — Ana actively recommends RARA to her network
Let's build something worth showing off Let's build something worth showing off
Whether it's a one-week sprint or a full redesign, let's make it happen.
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